De Blauwe fiets

De Blauwe Fiets Collection by Sylvain Tegroeg

French illustrator and multidisciplinary designer Sylvain Tegroeg specializes in developing products and illustrations. For Heinen Delfts Blauw, he sought to create something that would bring Delft blue into the modern era. The result was De Blauwe Fiets collection, which has become a resounding success.

The Netherlands and Cycling: A Cultural Bond

Cycling is deeply intertwined with Dutch culture. Everywhere in the Netherlands, you’ll see cyclists filling the streets. Sylvain Tegroeg captured this quintessential Dutch experience in a contemporary way, translating it into modern home accessories and tableware. “Every tourist is amazed by the sheer number of bicycles. It’s something that really sticks with them. I chose a sketch-like illustration style because it gives the vases a fresh and modern look.”

The sketch-like design of the bicycles gives the collection a fresh and modern feel, perfectly aligning with Heinen Delfts Blauw’s mission of “creating new traditions.”

De Blauwe Fiets

De Blauwe Fiets collection combines two iconic Dutch elements: the bicycle and Delft blue. The designs are inspired by the abundance of bicycles in the Netherlands, giving the collection a uniquely Dutch flair.